When your customers go looking for you on the internet Wholesale NFL Jerseys , how do they find you? One of the keys to web-based marketing is optimizing your website for the search engines. By spending a few hours per week on those SEO methods, over time you can get your business's website a decent ranking for your key words. But first, you have to decide which keywords you want to optimize for!

For most startups, the primary keywords are obvious -- Chinese restaurant Wholesale Jerseys China , dog training, construction, and the like. Usually, these are pretty crowded search results. Searching "Chinese restaurant" on Google returns over 5.5 Million results; "business startup" returns over 273 Million. It can take a year or more of dedicated optimization efforts to reach the top of many of these the meantime Wholesale Jerseys , you need to find a way to make a few sales to keep you afloat!

One way to stand out from the crowd is to also optimize for long-tail keywords. Long-tail keywords are your primary keywords plus extra descriptive words. For example, searching for "chinese restaurant Las Vegas" returns 64,000 results, while "best Chinese restaurant Las Vegas" returns only 5 results. Of course Cheap Sports NFL Jerseys , far fewer people search for the long-tail keywords than the primary keywords, but it is easy to optimize your site for all of them simultaneously. At the very least, you will have the opportunity to reach those potential customers directly and all it costs you is a little time and effort.

The key to working with the long-tail keywords is to do the research to find out which ones are your best bet. The best place to start is with . This site offers a seven-day free trial and allows you to see what search terms your market is using to find a business like yours. The results will tell you how many searches there are for each keyword each month.

Google Ad Words provides a similar tool, free for those with a Google Ad Words account. The Google program will crawl your site and identify the key words you are already optimizing for and will provide a listing of long-tail keywords that your target market is searching. In addition Cheap NFL Jerseys Wholesale , Google ranks the competition for each of the keywords. Optimizing for the low-competition keywords means your site will show up sooner and higher when people search for that specific term.

In addition to using these online tools, use your common sense about what people might search to find your business. Ask your networking contacts how they would find your type of business. If you serve a local community, your site should be optimized for the city name. If you offer a specific, specialized product Cheap NFL Jerseys Free Shipping , that description should be optimized. Believe it or not, optimizing for your business name is usually the least of your worries. For most startups, a search for your exact business name will be the first place you show up in search engines. Unfortunately, until your company becomes a household name Cheap NFL Jerseys From China , not too many people are likely to search for your actual name.

Get started on optimizing your website for search engines as early as possible in your startup process. Pay attention to possible long-tail keywords that will drive even a few people per month to your site. Don't underestimate the power of a few new customers at a tually the combined efforts will get you to the top of your primary keyword searches!
1) If we accept that every business must have a mailing list. To me this is fundamental. The new business with one customer has a mailing list of one plus prospects?


That list is a means of communicating with the customer, verbally or in writing. Failure to communicate could mean losing the most valuable asset of the business, so your potential customers are just as important.


Cherish your customer(s) and grow your mailing list to consist of customers, lapsed customers Cheap NFL Jerseys China , potential customers (qualified prospects), prospects and possibly new leads.


You can tailor your communications to the whole list or segments of the list. Learn how to grow and manage your list.


2) How do we grow the list? One of the most profitable ways is to use classifieds advertisements.


Classified advertising is best used to build a list of qualified prospects. A qualified prospect has been turned from a prospect (someone who may have a need for your product or service) to someone who has an identified need for your product or service.


Because they have responded to your advertising efforts they have indicated a possible need. Use classifieds to offer a free catalogue, booklet or report relative to your product or service.


3) Generally you can sell anything from classifieds so they are great for pulling enquiries with lines such as: Write for further information; free booklet offer, send for product or service information. Be creative in what you offer and have fun developing your advertising skills as you build your list.


4) Advertise all year round. Responses will vary Cheap NFL Jerseys , but by keying your advertisements according to the month they appear, and by careful tabulation of your returns from each keyed advertisement you will find that steady year round responses will continue.


It has been known for enquiries and orders to still be coming as long as two years after the date of an advertisement! The media used for classifieds can lie around for a long time.


5) How can I decide where to advertise my product or service?


Targeting! You have to know your target market there are many sources of information. Public libraries, trade journals, the Internet and good old word of mouth.


In the UK we have BRAD (British Rate and Data). You are sure to have similar where you are.


BRAD contains information on nearly all journals and magazines in Britain. However you do it Cheap Sports Jerseys , make a list of the addresses, circulation figures, reader demographics and advertising rates.


Individual trade journals will provide a 'media pack? if you ask. The pack contains all of the necessary data.

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