How To Make the Most of Your Legal Marketing Budget Marketing Articles | June 17 Cheap NFL Jerseys , 2009
The 3-4% of gross revenue I recommend as a marketing budget? If that seems like a lot, it is. It?s not limitless, however. Yet many highly respected firms squander marketing money by the truckload?often in the same familiar ways. Don?t let your firm fall into that trap. Here are prime examples of marketing vehicles or initiatives that you may have tried or thought about. Some, if done well Cheap Jerseys China , can pay big dividends?or, if done poorly, waste big money. Others are just a waste of money, period.


Marketing events sponsored by your firm must always be considered good relationship-building platforms. These include seminars Cheap Jerseys , open houses, and the like. Personal follow-up is key to making them work. For seminars and similar events, smaller is better. Consider a seminar series, focused on a particular industry or area of the law Wholesale New NFL Jerseys , where participants gather repeatedly. That way, the follow-up is built in.

Advertising is rife with pitfalls. Studies show that it takes 7 to 11 impressions before somebody will recall seeing your ad. Consistency and frequency are essential! So are an attention-grabbing design and a minimum of ad copy. If your practice is more consumer-oriented, such as family law, then the Yellow Pages are worth the money. One-time-only and tombstone type print ads are not worth the money. Legal Directories are popular Wholesale NFL Jerseys Cheap , proliferating, and pretty much pointless. Decision-makers simply don?t use them very much. Bottom line?hold onto your cash.

Partner?s Pet Projects? are rarely budgeted, hardly ever consistent with firm-wide marketing objectives, and tend to consume vast quantities of money and staff time. When one comes up for discussion Wholesale NFL Jerseys Online , identify whether it?s a worthwhile charitable contributions or just a pet project. Examples of the latter include sponsorships of social events that have little or no relevance to the firm?s strategic objectives. Point to your strategic plan and just say no!

Holiday gifts and cards usually get lost in the year-end shuffle. Make your firm stand out by sending gifts and cards around Thanksgiving or the first of the year. If you must send holiday cards, by all means, sign them personally!

Golf and lunch (among other things) are fine marketing activities, highly conducive to relationship building?provided you play and eat with people who have the ability to hire or refer you. To do otherwise is not an effective use of your marketing time. The profession?s top rainmakers know this. They develop a systematic plan to build and enhance client relationships. The key word is plan.



>Top Reasons Why Business Should Invest in SEO!

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There's a significant change in the digital landscape. However, SEO still is an effective marketing strategy which every business whether small or big should adopt. SEO is considered as the backbone of every successful business! SEO services are vital for every online business to increase enough traffic to the websites and to accomplish marketing objectives.


Do you know SEO can take your business to the next higher level? Might be numerous questions are striking your mind regarding the SEO if you haven’t invested in it before. Multiple companies provide SEO services in Ottawa; what’s more vital is to choose the best one for effective results. This tutorial will let you know the reasons why every business should invest in SEO. Let’s get started!




Builds Customer Loyalty


Do you know SEO can build client loyalty? SEO is quite much different from other forms of marketing strategies. Nowadays, people look at the website for answers to numerous questions or to check the products and services. If they notice that your company gives an appropriate solution to the issue, then those customers turn into loyal customers. To accomplish this Wholesale NFL Jerseys From China , it’s vital to ensure that the website of your business is simple to navigate as well as provides quality content to users.


Loyal customers are great since they will invest most of their time interacting with the business.


SEO Enables People to Discover Your Website


The website of your business is the foremost thing that your audience will see to contact you. This, in turn, can generate more leads, attract new customers and more traffic to the website. This is not possible until and unless customers find your business website. In such cases Wholesale NFL Jerseys China , SEO provides that important connection which will bring people directly to your business website. Reliable SEO services can help the business to gain much exposure and awareness.


Easily Target The Audience


Do you know one can easily target audience with SEO? When we talk about radio advertisements which target the entire geographical area; however; SEO is something that can target the kind of exact audience you desire. For instance, if you are running dental care, then you can easily target those people who want this service by simply making a concise webpage and ranking it on Google.


Long Term Marketing Strategy


SEO can deliver instant outcomes to the business. If done appropriately, SEO can deliver incessant ROI for a long period. This way Wholesale NFL Jerseys , your business will remain on the initial page of search engines and for a long period without spending additional money.


Builds Credibility and Trust